I love stories.
I love the resonant tension they generate between the ephemeral and the enduring. Stories have the capacity to transform or crystallise perception and to create experiences, and my fascination with their evocative power propelled my academic pursuits and inspires my professional life.
Inextricably linked, brand and business are two sides of the same coin. Stories abound in everything we consume, and are instrumental in motivating our choices. We all crave connection, and the magic of branding lies in striking just the right chord and fostering identification and community. Beyond traditional marketing, branding is storytelling, and exists in the extraordinary space where message and medium combine to create interaction and engagement.
I’m illuminated by the ability to constantly explore this space and to work with progressive entrepreneurs and businesses in developing their own stories. I love ideas and innovation. I love to discover and develop. I love collaboration and creativity. I love to engage and enrich. I love to think, build and grow with integrity.
What lights me up lights my way, and I’m always excited to see where it will lead me next. Drop me a line if you think we can make something great together… it would be my pleasure to grab a coffee and share a few stories.